Digital marketing involves advertising products or services through different online channels. You can focus on social media, or search engine optimization (SEO), and implement strategies that can help websites rank well in Google searches, thereby attracting more visitors.
The role is often collaborative, and you may be working with designers, copywriters or animators on projects, which is why collaboration skills are vital. You could also be asked to study your client’s competition in order to determine which advertising strategies are most efficient for their business. You’ll be expected to plan campaigns, meet with clients, study new methods of digital marketing and monitor the performance of existing tactics to ensure that they’re providing value for money.
You could be working on short-term projects with business owners who need help developing their brand or advertising campaign. There could also be long-term projects you are responsible for on behalf of a digital marketing agency. These could include managing and developing their social media presence, or managing their website analytics.
A career in digital marketing will suit those with an empathetic disposition and are able to put yourself in the shoes of your target customers to assess their needs, wants and issues. Being flexible and willing to learn and take feedback are important qualities too, as the field of digital marketing is ever-changing, and you must stay ahead of the trend. As you develop experience, you could choose to take on the role of a leader or document management a digital marketer.
